This family-run, seafront hotel is situated on the New South Promenade, overlooking the Irish Sea. A hotel ideally located for guests visiting Blackpool Pleasure Beach, or those looking for a peaceful night's sleep in a tranquil part of Blackpool. Families and couples will appreciate this superb position adjacent to the world-famous Pleasure Beach. We are close to the Sandcastle Complex, Grosvenor Casino and South Pier. A short ride on Blackpool's famous tramway will take you to most other attractions including the Tower, Central and North Piers. A tram can also be taken to the famous Fleetwood market. Night-life and shops are all within easy reach and we are conveniently located for Blackpool Airport. The Trafford offers you clean, comfortable accommodation at very reasonable rates. We have been awarded Silver Hoast/Quality Plus, by the Tourist Board and we are currently undergoing even more refurbishments. The Trafford regrettably does not accept bookings from stag and hen party groups.